Industrial Relations Minister Grace Grace have asked WorkCover Queensland and Workplace Health and Safety Queensland to conduct another Getting back advertising campaign, which was last done in 2015.
Minister Grace said long periods off work can significantly reduce the likelihood of an injured worker ever getting back on the job and often has a negative effect on the worker and their family.
“We know that the best results are achieved when employers encourage and support workers to recover at work. Or if the worker is at home, to help them return to work as soon as they are cleared to do so,” said Ms. Grace.
“That’s why I’ve asked WorkCover Queensland and Workplace Health and Safety Queensland to get together to conduct another stage of the successful Getting back advertising campaign we ran in 2015.
“Independent market research showed the campaign raised workers’, employers’ and medical professionals’ awareness that there’s nothing like getting back for getting better.”
Following stage one, the frequency of injured workers contact with their employer increased 12 percent. A seven percent increase across the board in the belief that getting back on the job early is the best course of action.
“Since then, sadly the stats have slipped a bit. Even though Queensland’s workers’ compensation scheme remains the best in the country, we have seen a drop in the number of injured workers returning to work from 96.5 to 92.2 % and an increase in the number of days taken off work from 47.2 to 48.2 days,” said Ms. Grace.
“So to put the spotlight back on speedy return to work, we’ll run the campaign again, and hopefully get our return to work rates in Queensland back to where they were a couple of years ago.”
TV ads will air in October and will be supported by press, radio and social media. The $ 1.8 million campaign will once again highlight the health benefits of early return to work and the importance of good communication between all parties.